Welcome to the better fly box.

Check out our new regionally based fly boxes! Subscriptions available so you can always have what's in season. Click here to see the full selection.

Our Purpose

Outdoors for All

We believe that "this land was made for you and me" has many meanings. We believe those in the outdoor industry should proactively welcome, engage, and recruit newcomers into outdoor sports regardless of gender, race, sexuality, economic status, or georgraphic location. 


We consider the environment in every decision we make as individuals and as a company. This means packing out more than we pack in, using environmentally-friendly products in our daily lives and making sure every business decision we make is sustainable and eco-friendly. 

Helping You Find the Gear You Need for All of Your Adventures

We realize that a lot of people want to get started in outdoor sports but don't know where to start on what gear they need and what can wait. We are here to help you sort through the millions of options out there and get the best value for your dollar.